Our Story
2014
ESTABLISHED WITH ACQUISITIVE STRATEGY
Bounty Brands is created with an acquisitive, synergistic and organic growth strategy. The strategy targets consumer goods sectors which exhibit above-average growth and are fragmented enough to allow for acquisition of leading brands.
Acquired two businesses representing a number of leading international brands in SA (including Vans, essence and Catrice), as well as Table Charm, a direct selling specialist.
2015
Bounty Brands Sails Off-shore
Acquired Annique Health & Beauty, Jeep and Liberty Foods in South Africa.
2016
BOUNTY BRANDS BUILDS SCALE
Acquired Tuffy, Goldenmarc and Genesis, bolstering the Home Care Division.
Acquired Footwear Trading which has the licenses for Diesel and Jeep (footwear) brands in South Africa.
2018
4 APPAREL BUSINESSES NOW UNDER 1 BOUNTY ROOF
Bounty Brands successfully integrates its four apparel businesses into one. Now called Bounty Brands Apparel, the integrated business operates out of a single, modern distribution center located in Epping (Cape Town) facilitating future growth and greatly improving efficiency.
Arrow Brushware (Pty) Ltd is acquired. As one of the largest manufacturers of brooms and brushware in South Africa, it complements Bounty Home Care’s current mop manufacturing capabilities.
