Bounty Brands Holdings Limited (“Bounty Brands”) announces three acquisitions

26 September 2017Press Release


Bounty Brands, the fast moving consumer goods business with a portfolio of leading
brands that are sold in over 40 countries, announces the acquisition of Stella Pack and
the completion of two additional acquisitions.

Stella Pack is Poland’s leading manufacturer of recycled refuse bags and other non-
chemical household products, with well-recognised brands and a broad product portfolio. It has a diversified base of long-standing customers and a significant presence outside of
Poland, with international sales representing c.40% of revenues.

In 2016, Stella Pack generated revenues of PLN 222 million (ZAR 820 million and GBP
45.6 million).

The addition of Stella Pack represents a further expansion of Bounty Brands’ Home Care
activities, which are focused on non-chemical kitchen and cleaning accessories. It is
complementary to its Tuffy business in South Africa, which manufactures and distributes
a range of recycled refuse and carrier bags, as well as food bags and other household
products. Earlier this year, Bounty Brands also acquired Genesis, a South African
manufacturer and distributer of cleaning products and accessories into the cleaning
services market, with revenues of more than ZAR 360 million (GBP 20 million).

The acquisition of a controlling shareholding in Stella Pack is the company’s second major acquisition in Poland following the purchase of Sonko, the market-leading, value-
added rice and healthy snacks business, and is consistent with Bounty Brands’ strategy of expanding its presence in Central and Eastern Europe (“CEE”).

Nuance Brands, which owns the exclusive rights to import and retail the SuperDry brand
in South Africa, was bought as a bolt-on acquisition to Bounty’s Apparel division and will
add revenues of ZAR 100 million (GDP 5.6 million) to the group.

Stefan Rabe, Chief Executive Officer, said:
“With these acquisitions we continue to make good progress on our strategic aim of
creating a successful multi-national consumer brands business delivering superior and
sustainable growth. In particular, Stella Pack further diversifies our income stream
geographically and provides us with leading brands in Home Care in a key CEE market.”


The information contained herein is not for release, directly or indirectly, in or into the United States of America, Australia, Canada or Japan. This document (and the information contained herein) does not contain or constitute an offer of securities for sale, or solicitation of an offer to purchase securities, in the United States, Australia, Canada or Japan or any other jurisdiction where such an offer or solicitation would be unlawful. The securities referred to herein have not been and will not be registered under the U.S. Securities Act of 1933, as amended (Securities Act), and may not be offered or sold in the United States unless the securities are registered under the Securities Act, or an exemption from the registration requirements of the Securities Act is available. No public offering of the securities will be made in the United States.

Statements contained herein may constitute “forward-looking statements”. Forward-looking statements are generally identifiable by the use of the words “may”, “will”, “should”, “plan”, “expect”, “anticipate”, “estimate”, “believe”, “intend”, “project”, “goal” or “target” or the negative of these words or other variations on these words or comparable terminology.

Forward-looking statements involve a number of known and unknown risks, uncertainties and other factors that could cause the Company’s or its industry’s actual results, levels of activity, performance or achievements to be materially different from any future results, levels of activity, performance or achievements expressed or implied by such forward-looking statements. The Company does not undertake publicly to update or revise any forward-looking statement that may be made herein, whether as a result of new information, future events or otherwise.

FTI Consulting LLP
Edward Bridges/Nick Hasell (London) + 44 207 727 1000
Max Gebhardt/Caroline Parker (Johannesburg) + 27 11 214 2400
Anna Krajewska/Piotr Wojtaszek (Warsaw) +48 (22) 826 74 18

About Bounty Brands
Bounty Brands is a fast moving multi-national consumer goods company with a portfolio
of leading brands that are sold in over 40 countries, mostly in the Southern African and
Central & Eastern European regions. Its brands span a number of consumer sectors with
the main focus being food, apparel and personal & home care. For more information,

About Coast2Coast
Coast2Coast currently owns approximately 98% of Bounty Brands. Coast2Coast is a
private investment company with offices in Johannesburg, Cape Town, London, Warsaw,
Malta, Sydney and Melbourne. It is a value investor, using their own capital to finance
investments. Coast2Coast achieves its vision by taking a semi-active ownership role in
its portfolio of companies, and creating value for shareholders by partnering with
management teams in order to improve strategic, operational and financial performance.
For more information visit

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